The latest research shows that direct mail customers are responding far more than digital mail customers. That means the money you spend on marketing doesn’t go to waste because the marketing is actually generating leads that follow through.

Direct mail marketing also works nicely when paired with your digital marketing strategy. If you print scannable QR codes and hashtags on your direct mail, customers can go to your digital marketing media (website, ad, promotional offer) directly from your direct mail, getting you a better ROI, click-through rate, and actual leads that follow through.